Job Openings

Web & Social Media Consultant

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Location
Columbus, OH
Job Type
Direct Hire
Date
Nov 19, 2019
Job ID
2678363

TITLE: Web & Social Media Consultant
LOCATION: Gratiot, OHIO

 

Are you considering a career change?
Looking for a smaller community(25K population), that offers a low cost of living(18% lower than US average) and plenty of activities in the area but is within an hour of a large city.
If so, an opportunity exists to work with an integrated health care system based in east central Ohio who is looking for someone to join their team.
The system is a not-for-profit and has over 300 physicians and multiple outpatient care centers throughout the area.
The system is the largest provider in a six county region and a primary referral center.
It offers a higher level of service than what is typically found in a community of its size including open-heart surgery, trauma care, a Level II neonatal intermediate care unit, neurosurgery and
comprehensive cancer services.
They are proud of their rich history of serving the community and vow to continue the tradition of healing and caring with compassion, trust, innovation and excellence.

 

Summary:
The Web and Social Media Consultant will provide a high-level of customer service on hospital social media channels and websites to increase brand awareness, engage new followers and patients, and maximize the value of current audiences.
This role will monitor, update, and report on websites and social media platforms.
In addition the incumbent will assist with project management of web development projects and content generation to engage with web and social audiences.

 


ESSENTIAL DUTIES
1. Assists with the project management and execution of web development and social media projects from start to finish.
2. Editing, building and publishing new web pages and daily website updates not limited to custom landing pages, online locations and physician profiles, online calendar events and copy, online event registration, digital press releases and PDFs, online banners, in addition to uploading videos, creating title tags, writing page descriptions through facility content management systems.

3. Responsible for daily maintenance and serves as the point of contact for troubleshooting and managing website issues, user accounts, web-related questions and incoming digital requests.

4. Works closely with service lines, department manager and internal team members to investigate and gather detailed web project requirements, participate and lead client kick off meetings and organize web project requests. Understands all details of projects thoroughly and assesses the requirements of the project, the stages involved, the milestones and the specific deliverables.

5. Investigates and implements a variety of new digital technologies and software not limited to APIs, Google Business, Google and Apple Location listings, Google Analytics, third-party landing pages, CMS, CRM, PPC, UTM, email platforms, FTP, etc.

6. Review and propose page design layouts and quality navigation structures with department manager. Develops wireframes for upcoming internal and external projects.

7. Updates tracking reports, creates how-to guides and training manuals, documents web processes, prepares web traffic reports and writes project plans.

8. Assists with the project management of content and deliverables for social media platforms.

9. Provides 1 hour training to clients complete with training manuals on how to use the site.

10. Organizes and coordinates testing teams for web projects and web project deploys.

11. Maintains exceptionally detailed meeting- and project-related notes.

12. Prepares and maintains weekly status reports and provides updates of all projects to department manager.

13. Ensures web site design, functionality, and taxonomy leverages best practices for user experience and web architecture.

14. Special information technology projects as assigned.

15. Ensures web projects and deliverables are completed on time.

16. Ensures websites are mobile friendly and have a responsive design.


 

Qualifications:
Bachelor’s degree in business, marketing, public relations, communications or related field.
Two (2) years of social media and web experience, including knowledge of social analytics tools, writing, editing and publishing content.
Two (2) years of experience in project management, researching competitor campaigns, identifying trends, and summarizing results.
Must understand the digital and social media universe including Instagram, YouTube, Facebook, Twitter, Flickr, Pinterest, Google, Twitter, blogs, etc.
Exceptional verbal and written skills, including proficiency in copywriting and proofreading.

 

Other info:
Reports to Manager of Public Relations/Interactive Digital.
Manager is a strong delegator so this is not a position for someone needing mentorship/time to learn the job
Must be detail-oriented with superior project management skills.
Must be able to demonstrate website development experience and use of social media.
Must be able to provide factual numbers(for example: campaign grew # of “likes” from 1,000 to 40,000 in one month).
Must have copy writing experience (able to provide brochures created, website pages, etc.) chance to show what you have done.

The pay depends on experience but the range is 37K-51K. They have an excellent benefit package.