Job Openings

Director of Brand Marketing - Pharmaceuticals

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Location
Lancaster, SC
Job Type
Direct Hire
Date
Nov 19, 2019
Job ID
2678358
We are looking for a Director of Brand Marketing to be a strategic leader who will drive innovative customer experiences and oversee initiatives that drive growth for online presence. This candidate will have the overall responsibility for the strategy and performance of promotions across all digital platforms. This position will directly manage a multi-functional team consisting of Media, Website, Social Channels, E-Commerce, and Content Creation.

 


Director of Brand Marketing Responsibilities:



  • Lead the development of digital marketing strategies including search, social media, email, blogs, paid media and additional emerging opportunities
  • Provide thought leadership, best practices and innovative guidance in all areas of digital including analytics, site tagging, events, CRM, social, and digital media
  • Responsible for the integration of all digital tactics and channels across all brands to create awareness and demand.
  • Oversee concept development, strategizing, planning, and implementation of eCommerce initiatives on our website and other digital channels (Amazon, Chewy)
  • Drive marketing technology innovations, including the continued optimization of Portals, the redesign of our corporate Website, and integration of a Loyalty Program

Director of Brand Marketing Qualifications:



  • Bachelor's degree in marketing or related business degree required.
  • MBA a bonus
  • 10+ years experience in the direct to consumer digital marketing, eCommerce, and/or brand marketing space
  • 5+ years experience leading a digital marketing or digital technology team
  • Understanding of Paid Search auction dynamics and optimization approaches, DMPs, and programmatic platforms
  • Experience designing and measuring media and audience-based tests in a variety of channels
  • Experience with P&L management, eCommerce marketing, digital production, and design
  • Experience with eCommerce platforms, performance marketing, and reporting tools and technologies

Director of Brand Marketing Benefits:


  • This position provides full benefits, and well as both relocation and interview expenses